I directed this advert for Trashgxng’s latest project, IYCP — blending bold visuals with the brand’s signature edge
This 30-second promotional reel was edited for the branded collaboration between Rihanna, Puma, and Offspring. The piece was crafted to do more than showcase a product — it aimed to strengthen brand perception, evoke mood, and connect visually with the campaign’s target audience. Designed specifically for social media impact, the edit fused tempo, rhythm, and brand tone, contributing meaningfully to the campaign’s digital engagement and storytelling efforts.
Directed with a strong visual sensibility, Put Your Shoes On is a character-led comedy short shaped through carefully considered cinematography. As Director of Photography, the focus was on balancing comedic timing with expressive visuals — using lighting, composition, and movement to enhance the narrative. The result is a film that not only lands its humour but also maintains a distinct visual identity throughout.